President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Change Management Training

What are the different components of change management? The three components of change management are: individual change management, institutional change management, and change implementation or management. Each component requires a different approach to change implementation.

Individual change management involves leaders encouraging employees to talk about and to take advantage of, their skills. This includes employees identifying their strengths and Weaknesses. Then, leaders encourage these employees to use their strengths to the fullest. At the same time, leaders work with employees to recognize their weaknesses and their needs. Finally, leaders work with employees to recognize any gaps that need to be filled, such as questions or concerns that aren't clearly understood.

Institutional change management training focuses on developing good leadership development skills. Good leadership development is required for managers to understand their employee's needs, their preferences, and their objectives. In addition, good leadership development also helps managers anticipate problems before they occur and to design appropriate solutions. It requires managers to develop their skills in building and sustaining relationships, as well as promoting cooperation among coworkers.

Change implementation involves encouraging employees to get involved. This includes getting employees involved in decision making. Employees need to know how to navigate change management training. They also need to know how to communicate their concerns. After all, leaders must be able to effectively communicate to employees their expectations for change and their expected outcomes. This is especially important if leaders want to motivate people to get involved.

Change Resistance: It is important for employees to be aware of their resistance. Recognizing resistance, both in terms of employees who are actively trying to resist change and passively, will help managers determine the most effective ways to manage resistance. In some cases, passive resistance may simply be the habit of not wanting to alter the status quo. However, if resistance is based on an actual concern about not being able to do certain things, managers should take steps to ensure that employees are fully apprised of their alternatives. If resistance is based on an understanding of the impact a change will have on employees, a plan should be developed to make employees aware of their alternatives and to help them prepare for a change. In this way, a successful change management training program can help employees deal with resistance effectively.

Monitoring and Tracking: Effective change management skills require the ability to monitor and track the results of organizational changes. Organizational change can be quite difficult because many processes do not always work. Therefore, it is important for managers to use a variety of tools and techniques to track project results and to identify which processes are having the greatest impact.

Implementation and Monitoring: Effective change management training will require managers to implement change programmes. However, they must also be prepared to monitor their implementation. Monitoring is not only useful for determining whether a project is on track, but it can also help managers determine if changes are having an adverse effect. While projects with higher barriers to change may need to have more frequent monitoring, it is also necessary to closely monitor the results of minor adjustments that may occur during the course of a project. A successful change management training programme will incorporate regular post-operative assessments and reviews that allow managers to identify areas of improvement.

Although management has a great deal of responsibility for successfully implementing change projects, employees are often at a disadvantage when it comes to resisting management decisions. There is a good reason why managers prefer to have direct involvement in the implementation process. Through regular feedback and involvement, employees can learn to make informed decisions and prepare themselves for resistance from other employees. By engaging employees in the change process early and often, managers can greatly reduce the likelihood of resistance to organizational change.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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